The following countries are analysed in more depth by IORMA as follows:
Europe
UK/Germany/France/Scandinavia/Poland/Russia/Turkey
North America
United States of America/Canada
Asia-Pacific
China/Japan/Australia/South Korea/India/Other emerging markets in the region
Latin America
Brazil/Mexico/Argentina
Middle East and North Africa (MENA)
Africa moves towards Omni Retailing
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