Mobile Engagement: The 8 most damaging misconceptions
Mobile Engagement: The 8 most damaging misconceptionsDespite there being an impressive body of research both for smartphone usage and the ability for SMS to deliver to the bottom line, mobile still remains a grossly under-utilised communication channel. Download this whitepaper to find out how James Harrison, armed with the latest research and case studies, finally puts these mobile misconceptions to bed.
- It’s not trackable
- It’s not engaging
- It’s too time-consuming
- It’s invasive
- It lacks the ability to segment and personalise
- It’s difficult to integrate with other channels
- It’s just for retail
- It’s only for small business
Download the FREE Whitepaper here
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