Report from the Digital Marketing World Conference 2025
Pandora Mather-Lees
Luxury Director, IORMA Futures Centre
July 2025
IORMA Futures Centre – Report from the Digital Marketing World Conference 2025
IORMA Futures Centre brings the latest in digital marketing thinking, fresh from London’s recent Digital Marketing World Forum.
IORMA Futures Centre Luxury Director, Pandora Mather-Lees attended the forum to collect insights into the future of digital marketing as it impacts consumer commerce.
With two days of packed educational sessions across four key streams of marketing activity there was a lot of knowledge and networking shared between delegates. We have selected some of the best insights from panels and presentations at the event with a focus on new technology.
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Whilst the show brought together thought leaders, marketers, engineers and innovators to explore the future of all digital communications, one theme stood out: Artificial Intelligence and how it can transform current practice. While AI is not replacing marketers, it is rapidly reshaping how we understand, target and engage audiences. Brands must adapt and reframe their approaches by adopting emerging technologies without losing sight of strategy, nuance and trust. The following reveals some key players and their experiences.
Conclusion
This conference made it clear: digital marketing is in transition. AI is enabling exceptional speed, insight and personalisation. Yet the marketers who will thrive are those who combine technical fluency with creative judgement and human-centric thinking. Whether enhancing email journeys, rethinking brand messaging or experimenting with AI-powered agents and content tools, the key lies in orchestration and sensitive oversight, not automation alone.