IORMA Innovator – Neurarock
An Innovative new method of designing, creating, buying and selling bespoke jewellery.
View the video below to see and hear the NeurarOck Team explain and demonstrate this innovative new method of designing, creating and buying bespoke jewellery
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Meet the NeurarOck Team
![](https://i0.wp.com/iorma.com/wp-content/uploads/2025/02/Jonathan-Zhu-1.png?resize=150%2C150&ssl=1)
Jonathan Zhu – Founder. Specialized in generative AI-driven co-design research in the architectural industry during his time at University College London, and gained real-world expertise uncovering market opportunities in B2B business development and bespoke solutioning at a Fortune 500 company.
Role: Winning-team Builder, Relationship Builder, Business Strategist, Company Growth visioner and Innovator.
![](https://i0.wp.com/iorma.com/wp-content/uploads/2025/02/Alex-Radchenko.jpg?resize=150%2C150&ssl=1)
Alex Radchenko – Co-Founder. BSc in Computer Science from St Andrews and studying for an MSc in Robotics from UPenn. Alex has a full-time position in a Perception R&D team at an autonomous vehicle company.
Role: Training/fine-tuning generative models, Deployment, WebDev, Compliance
![](https://i0.wp.com/iorma.com/wp-content/uploads/2025/02/Athena-Li.jpg?resize=317%2C251&ssl=1)
Athena Li – Co-Founder. London-based content creator with 1.2M+ followers, marketing strategist, interior and product designer, and part-time model. Collaborated with 50+ global brands, including Apple, Chanel, and Volvo. Expert in sales-driven strategies, blending creativity, market insights, and data analytics to position products for success.
Role: Brand Strategist, Growth Driver, Innovation Catalyst, Performance Analyst.