IORMA Offers four dimensions of Research
Consumer Research
Commercial Research
Reports
Knowledge Hub
All IORMA Research is carried out by a large, highly experienced specialist team drawn from Industry and Academia.
Consumer Research
IORMA offers a wide range of Research services and data concerning the behaviour and trends regarding consumer purchasing of goods and services throughout all countries world-wide.
These services encompass:
Consumer Insights
The digital world is changing and so are your customers. By working alongside our official global research partners eDigitalResearch, we will help you to understand your global customers across a variety of touch points. Currently working with many of the world’s biggest brands, eDigitalResearch are the leading providers of Voice of the Customer insight.
Consumer of the Future
Understanding of how consumers of the future will interact with retail and products. Added to this understanding, an ability to propose ways in which businesses can improve both customer experience and sustainable consumption. This research and business support covers markets in both the developed and developing world.
- The IORMA Academy has a continuous research programme into the key factors for profitability and growth across retail supply chains. With more consumers choosing to shop online, traditional high streets are at risk, and traditional supply chains need to adapt. The IORMA Academy is able to put forward new models and business solutions to support retail in the future.
- Product and Packaging Innovation. The IORMA Academy is researching how the digital world will impact on product and pack design, through new advancements in capabilities such as augmented reality and printed electronics. Its experts work in marketing and design innovation, from shelf-ready and interactive packaging, to point of sale and sensory design.
- If your business could benefit from a short intervention to help solve an immediate problem or address a particular future need, the consultants at The IORMA Academy can work alongside you to make a difference. By monitoring industry trends and new research developments, these experts maintain a big picture perspective in their fields, making them an invaluable source of knowledge for clients. The team’s extensive industry and professional experience together with their academic knowledge enables them to create effective and sometimes unexpected solutions.
Consumer Psychology
Research concerning why and how consumer buy products and services.
Commercial Research
IORMA offers deeply insightful and analytical research services for commercial Organisations and for Governments wishing to comprehend and prepare for the disruptive changes increasingly impacting society, business and governments globally … more
Reports
IORMA maintains an ongoing observatory monitoring the significant developments impacting global consumer commerce … more
Knowledge Hub
IORMA’s Knowledge Hub contains an ever increasing range of data and statistics related to all aspects concerning Global Consumer Commerce … more