IORMA has a strong, experienced and forward looking Executive Board and Advisory Board 
Executive Team

John Andrews – Founder, Chairman & Chief Executive
John has a long career history as Chairman, CEO and Director within the Retail Distance Selling Industry including major Enterprises such as the United Kingdom’s Royal Mail, Great Universal Stores plc (incorporating Burberrys, Experian, Yodel Home Delivery and the UK’s leading catalogue and online operation, now Shop Direct) along with advisory roles with the UK Government and the European Commission.
John is also an experienced International Speaker on Innovation within the Global Retailing and Global eCommerce Sectors and has won several Awards relating to developments and Innovation within these sectors.

Bill McKimm – Chief Innovation Officer
Bill is Chief Innovation Officer at IORMA and also heads up IORMA’s iLab. In addition Bill works with ThoughtWorks, working with Retail Clients across Europe and Heading up Retail Travel.
Bill provides consulting services to identify continuous improvement opportunities using his extensive industry experience and where applicable using lean and agile practices and principles. He has been an entrepreneur, employee, and consultant.
With over 25 years working with leading retail and travel brands such as; easyJet,, B&Q, and eBay, his focus shifted towards the enterprise where he has explored the intersection of business model innovation, product development, organisation design and culture.

Richard Emmott – Marketing Director
Having started career first with Unilever and then at P&G my interest and passion for brands developed early.  I then moved away from finance into technology transformation doing notable projects across four continents with Coopers&Lybrand / Pricewaterhouse Consulting where I became their Global Retail Expert and SAP Retail director in Australia.  I helped create and establish a global showcase for the Retail and CPG industries out of London that we used to good effect helping showcase the art of the possible in how newer technology could help transform businesses in the Dotcom multi-channel era.
Today as head of Retail at attune I currently advise several great brands in Omni-channel and Digital transformation.  attune is a privately owned niche consultancy that chooses to advise only Fashion and Lifestyle brands.   The brands we are privileged to help are strong national and international brands and often leaders in their field with a great mix of innovation and growth giving us valuable insight into the dynamic consumer of today; who they are and how they shop is changing rapidly.  Current brands include George, PVH, Kering, GBG, Missguided and Burberry; a decent mix of product and consumer dynamics to name but a few.
A passion of mine outside work is sport which has also transformed and benefited from deep technology investment.  I was a world accredited swimming coach having been a high ranked swimmer.  This helped me develop coaching and simplification tools and to thinking ‘outside the box’; a number of useful tools and techniques that helps us today to deliver on our promise of innovation and transformation.  We do not have all the answers but we are well placed to keep our major brands innovating and evolving to changes in their market.

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change … Charles Darwin

Martin Oxley – Retail Futures Director
Martin Oxley is a business strategist and development professional who has spent the last 30 years growing international business.
In the early part of his career Martin pioneered the growth of GSK and Bristol Myers Squibb in the high potential, emerging markets of Central & Eastern Europe. He was the main strategy lead and has held key Board positions on three of the top CEE based, private equity backed, healthcare companies.
For the last 10 years Martin has championed British Polish international trade and investment.  He was CEO of the award winning British Polish Chamber of Commerce (BPCC), which under his leadership was recognized as the Best British Chamber of Commerce in Europe for four consecutive years.
Martin was Director General of UK Trade and Investment at the British Embassy in Warsaw where he led on the delivery of the British government’s GREAT campaign in CEE.  During his watch bilateral trade grew over 5 times.  Martin has worked with most of the leading UK based international corporations as they have developed in the region. He was recognized for outstanding services to British trade and investment in Central Europe in HM The Queen’s 2014 Birthday Honours list.
He is passionate about digital innovation and marketing creativity. He now leads his own business development laboratory, Strategic IMPACT, which supports innovative startups in the digital communications and healthcare spaces go global through building partnerships. His business partners call him a volcano of creative ideas & development ambition.
Martin is a Board Director of Poland’s leading provider of IT outsourcing services to the retail sector in Central Europe; he is a Board member of Gdansk Life Sciences Cluster, an innovative health-tech platform affiliated to the Universities of Gdansk and has recently started a hub for disruptive, online media companies.

Jane Calvert-Lee – External Relations Director
Jane comes from a line of entrepreneurs, so the importance of successful businesses to the national economy has driven the direction of her career. She has founded and invested in start-ups and recognises the tenacity required to overcome the obstacles they face. She joined the Northampton Chamber of Commerce and Industry where she formed partnerships with local authorities and agencies to promote the county as a centre for the growing microelectronic industries alongside its traditional manufacturing.
Moving to the CBI where she was to spend most of her career, Jane joined the West Midlands team supporting the heart of British manufacturing, going through the painful process of automation. Moving through the ranks of the CBI, she spent ten years as the London Director, the powerhouse of global financial services.
Recognizing that London, thriving and growing, needed more homes and workspace, she saw the need of developing London eastwards, supporting the regeneration of Docklands. She joined the Board of the University of East London, which attracts students who are frequently the first of their family to achieve a degree.
Other positions she has held include being a central London magistrate, a Board member of the Aga Khan Foundation, the Ford Foundation, the Eastman Foundation for Oral Research and Training and Tomorrow’s People. Most recently Jane was elected to the Board of Dignity in Dying helping to change the legislation to allow the terminally ill to seek assistance and decide when they may die.

Fred Bassnett – Director
Over 30 years of experience in the Retail &Consumer Goods Sector both in the UK and International Markets covering Retail , Manufacturing and Distribution in various roles at Director and Senior Executive level across Marketing, Operations and Sourcing having worked in the Retail Sector With Debenhams , Allders, House of Fraser and Furniture Village and in International Markets for Allders International ( Duty Tax Free ) where he was Director of Buying and Merchandising worldwide and as Sales & Marketing Director at Ronson Plc with distibution in over 40 countries.
In addition did project work for Raylian London Ltd which included work for clients, Bid Up. TV, Gunwharf Quays Outlet and Retail and Catering facilities at Abu Dhabi International Airport.
During 1999 was seconded from Industry to UK Trade and Investment the UK Government Organisation responsible for International Trade and has continued to work with UKTI originally as Export Promoter North America and then as a Specialist North America Business Advisor for over 12 years. From 2011 to March 2018 was a Retail Sector Specialist in the Strategic Trade Group at DIT (UKTI) Headquarters in London.
Has broad based knowledge of International Trade across all Industry Sectors, with specific knowledge of the North American Market,and other Key Markets such the Middle East and China.
Specialties: Experienced in all aspects of Retail and Distribution of Consumer Goods,and as a Specialist/ International Trade Advisor to UK Governments Department of International Trade with over 18 years, specialist knowledge and contacts across a broad range of Industry Sectors including Retail &Consumer Goods, Food & Drink, ICT. Healthcare, Life Sciences, Renewables and other new and emerging Technology Sectors. Has over thirty years of experience in International Markets including North America, Europe the Middle East and Asia.

Ross Edwards – Immersive Technologies Director
Throughout my career I have had first-hand experience of how new technology can disrupt industries and businesses. Starting out in photography, mainly for the film industry, the effects going digital on the industry, after a few false starts had many repercussions, not many would have thought phones would bring down camera companies.
After running a number of photographic studios, then at the time when film editing went digital I became involved in corporate films, with companies such as Honda and Porsche and working on feature films.
Then with another technological advance started moving into CGI,VFX special effects, such as Green screen, background replacement and set extensions, along with my colleagues who have worked on projects such as ,Lord of the Rings, Dark Knight trilogy and Marvel films and some with years’ experience of Architecture Pr-visualization sector. I’m passionate about education and different ways of learning so I enjoy going into schools teaching green-screen film making and also looking to bring the latest tech such as AR/VR into these projects.
Being able to make high quality digital environments puts us in an excellent place for projects in VR/AR, Virtual and Augmented Realities, working on projects for the medical, architecture and commercial sectors, as well as looking to develop cutting edge products/solutions around multi-sensory environments.
The future of immersive technologies along with the power of machine learning and AI is massive and it feels like we are only at the equivalent stages of Morse code compared to smart phones, as is the nature of these things there will be false dawns but the potential of these technologies and how they are and will be used and become invisible parts of our daily lives is really exciting.

iO – Disruptive Technologies Strategy Director
To reflect the need for Boards of organisations to incorporate forward thinking and strategy concerning new disruptive technologies such as AI, Robotics, Blockchain and 3D Printing,  IORMA’s own gender-neutral AI Robot called “iO” will embed such new approaches into the Digital DNA and activities of IORMA – The Global Consumer Commerce Centre.
iO may be one of the World’s First AI Robots to become a Director of an organisation’s board.
iO, unlike the famous classic statue by Rodin of ‘The Thinker which is looking downward, iO is clearly is looking ahead and forward; compare …





Dr Marwa Gad Mohsen –  IORMA Associate
Marwa is an experienced scholar and researcher with a background in industry. She recently joined Prince Mohammad Bin Salman College for Business and Entrepreneurship (MBSC) in King Abdullah Economic City (KAEC), Saudi Arabia, as Associate Professor of Marketing and one of the first Founding Faculty. MBSC is a new private, higher education institution for both men and women. It has been established through an international partnership between Emaar The Economic City (KSA), Babson Global (a wholly-owned subsidiary of Babson College, USA), Lockheed Martin under the umbrella of the Economic Offset Program in KSA and the MISK foundation. Through its founding faculty, MBSC aims to develop a new generation of transformative leaders who unlock the potential of the country and the region, building a new entrepreneurial mindset and future.
Marwa is a Fellow of the Higher Education Academy in the UK and is a Fellow of Babson College (Boston, USA). She holds a PhD in Marketing from Warwick Business School, UK. She has a BA degree in Business Administration and MBA in Marketing and International Business from the American University in Cairo (AUC, Egypt); she holds a Diploma in Marketing Communication from AUC & the International Advertising Association (IAA, USA), as well as a PG Certificate in Learning & Teaching from the University of Worcester.
As a practitioner, she worked for many years in Egyptian-EU funded programs in various roles, including Deputy Strategic Alliances Manager, Business Upgrading Counsellor and Food Sector Manager, with the goal of supporting the Egyptian industry and upgrading its SMEs in various sectors. Marwa then embarked upon her academic and research career in the UK. Over years, she engaged in research and teaching activities at various UK universities including the University of Warwick, London Metropolitan University, and the University of Worcester. She enjoys engaging in knowledge-transfer and consultancy projects that translate research into impact for students, business and society. Her specialist areas of interest and academic/applied research include Innovation Adoption and Decision Making; Time Influences in Consumer Research; Ageing Customer; Customer-to-Customer Interactions in Service Management; Food Marketing; Fashion Marketing and Sustainable/Ethical Behaviours; Embracing Self-service Technology and Entrepreneurial Marketing.
Marwa has published works in many outstanding international journals such as Journal of Marketing Management, Journal of Services Marketing, and Advances in Consumer Research. Her co-authored book entitled: ‘Marketing Research: Process, Planning and Practice’ is in Print with Sage Publications (due 2017), and she has also contributed to Encyclopaedias such as the Encyclopaedia of Business in Today’s World and the Encyclopaedia of Sports Marketing and Management. Marwa is a recognized reviewer of the Journal of Business Marketing and the Journal of Management Education. She is a member of the European Marketing Academy and the Academy of Marketing, and she teaches on Executive Education programs internationally in the varied areas of Marketing, Cross-cultural perspectives and Women Leadership in the Middle East.
Marwa teaches customer behaviour/psychology and decision making, marketing communication, marketing management, strategic marketing, marketing research & intelligence and cross-cultural marketing. She aims to continuously develop means of empowering generations of students, entrepreneurs and leaders to engage with practice-based learning and self-discovery, as well as illuminating creativity and innovation. Her scholarly activities and research focus on contemporary market phenomena and trends, aiming to extend international/global impact at the economic and societal levels.

Advisory Board

Martin Francis  – IORMA Advisory Board
Martin is a highly experienced retail digital executive with 23 years in Retail and 18 years multi-channel experience. He was most recently appointed as Managing Director for, part of Aurum Holdings Ltd. Aurum Holdings Ltd comprises of brands including Watches of Switzerland, Goldsmiths, Mappin & Webb and is the largest prestige luxury jewellers and timepieces specialist in the U.K.. operate ecommerce sites in the UK and 7 localised International sites. Prior to this he was also Chief Customer Officer for WoolOvers Ltd, where he was responsible for trading, marketing and brand. Martin also had highly successful tenures as Director of Online Trading at House of Fraser, responsible for global online sales, marketing & customer loyalty and also Head of Ecommerce at Dorothy Perkins at Arcadia Group PLC, where he launched seven International websites and delivered the first marketplace deal for Arcadia.

David Blakeney – IORMA Advisory Board
Former Director of Store Development -House of Fraser
David was until recently Director Of Store Development at House of Fraser and has over 30 years’ experience in the Retail sector & his skill base covers Retail, Merchandising and Store Development.
He started off at House Of Fraser in various Retail roles, before moving to Allders Duty Free where he was a Store Manager before being promoted to Merchandise Controller for all Airport & Cruise Ship Shops.
He then joined Arcadia to run Concessions for Principles before re-joining House Of Fraser in various Store Development roles and was appointed Director of Store Development 10 years ago with responsibility for Store Facilities, Design & Development.
He is a judge for Retail Week Awards, Cofounder of the House Of Fraser Charity Day which has raised to date £2.3m, is an Honorary Officer of the Twenty Club and has spoken at many conferences over the years.
He is now currently a Consultant.

Stephen Robertson – IORMA Advisory Board 
Stephen’s career started in marketing roles in fast moving consumer goods businesses – Unilever, Alberto Culver, Mars Inc, Mattel – before he joined the boards of major UK retailers.
Stephen was for 7 years marketing director at B&Q before leading the acquisition of Screwfix Direct, which he then chaired through a period of strong growth.  He went on to become director of communications at Kingfisher plc and took the helm of the Ellen MacArthur sponsorship programme.  Subsequently, he served on the boards of WH Smith and Woolworths.
Stephen was Director General of British Retail Consortium for five years to the end of 2012.  The BRC represents UK retail, large and small, lobbying governments and near-government organisations, as well as producing key retail data.  In this role Stephen appeared frequently on TV, radio and press to discuss business issues.
Stephen currently serves as chairman Business West (not for profit business services organisation), non-executive director of the fast growing Timpson Group (a privately held services retailer) and non-executive director at Hargreaves Lansdown plc (FTSE 100 consumer financial services). He also serves on the Advisory Board of the trade newspaper Retail Week.
Previously he was a non-executive board member at National Portrait Gallery Company and Fresca Group (fresh produce supplier).
He is a fellow, and former chairman, of the Marketing Society, a fellow of the Royal Society of Arts and of the Chartered Management Institute.

Ian McGarrigle – IORMA Advisory Board  
See the Ian McGarrigle Interview here
Ian has over 25 years’ experience working within the UK and international retail sector as a journalist, editor, publisher and as founder and director of the World Retail Congress.  He helped launch leading UK trade publication Retail Week, and developed a range of initiatives that have become key industry events, including the Retail Week Conference and the Retail Week Awards.  In 2007 he launched the World Retail Congress to serve the international retail market.
Ian joined the retail team at Bell Pottinger Pelham in early 2012 and uses his extensive industry knowledge and contacts to provide counsel and strategic direction for key retail clients in the agency including Karen Millen, Mountain Warehouse, EAT, Brockton Capital and i2i Events’ retail portfolio. He is also Chairman of the World Retail Congress and a Non-Executive Director of Saudi Arabia’s largest food retailer, Azizia Panda.

Peter Williams – IORMA Advisory Board  
Peter Williams has spent over 30 years in a variety of both executive and non-executive positions in consumer-facing businesses spanning retail, leisure, media and consumer products. In the retail sector he has worked in department stores, ecommerce, duty-free, sportswear and fashion multiples, and mail order.
For 13 years up to 2004, Peter was on the board of Selfridges, initially as Chief Financial Officer and then as Chief Executive, during its radical transformation from ‘Grace Brothers’ to one of the world’s leading department stores. Following Selfridges, he was the Chief Executive of Alpha Airports Group plc, which operated duty free retailing and airline catering businesses in 15 countries across the globe.
Now pursuing a portfolio career, Peter is Chairman or non-executive director of a number of consumer facing businesses both public and privately owned, including Boohoo.
In the public arena, since 2006 he had been the Senior Independent Director at ASOS plc, the leading online fashion retailer, during which time sales increased from £33m to £750m, profits from £1m to £52m, and the market value of the company had grown from £70m to over £4.0bn. Peter is also a non-executive director at Cineworld Group plc, one of the UK’s leading chains of cinemas, and Senior Independent Director at Sportech plc, one of the world’s leading operators and suppliers of pools and tote gaming.
In the private arena, Peter is Chairman of both OfficeTeam (formerly known as OyezStraker), an office supplies group, and Without Prejudice, a mens formalwear business. He is a non-executive director at Silverstone Holdings, which is responsible for the operation and development of the motor racing circuit, and is a trustee of the Design Council.
Peter has had significant experience in the past of turnaround and corporate restructuring from his roles as Chairman of Blacks Leisure Group plc, and as an executive director at both JJB Sports plc and the EMI group.
He has also served on the boards of Erno Laszlo, Capital Radio plc and GCap Media plc.

Eddie Bentley – IORMA Advisory Board 
See the Eddie Bentley Interview here
Eddie worked as a buyer in the Littlewo
ods Organisation during the early 1970’s, where he gained extensive sourcing experience in both the Far East, and other emerging markets. In 1975 this was followed by over a quarter of a century working for Great Universal Stores, where he initially became a Merchandise Director in the Home Shopping Division, using his overseas experience to good use, and amalgamating the Buying function of the British Mail Order Corporation and Kays of Worcester. This was followed by several years as Merchandise Operations Director, responsible for the overall Supply Chain, and in 1991 became M.D. of White Arrow Express, now part of Yodel, which then delivered over 100 million parcels to homes, on behalf of a variety of retailers.
During his time at GUS he was also a Director of Argos (Home Retail Group) from 1991 to 2002, joint M.D of TNT /White Arrow Express from 1991 to 2001, and was involved in the logistical reorganisation of Burberry.
In 2003 Eddie founded his own consultancy company, EGB Associates Ltd, which advises both retailers and logistics companies, and their potential suppliers, on business opportunities.
In addition, from 2010 to 2014 Eddie was non-Executive Chairman of Mdev, a mobile technology specialist, and non-Executive Director of HR GO plc, a recruitment company, in 2013/14.
Eddie was a Trustee of Retail Trust Charity (previously Cottage Homes) for almost 30 years, and is now an Ambassador.

Paul Martin – IORMA Advisory Board  
Paul is an established thought leader in the global retail and consumer sector having worked with many of the world’s largest retail and consumer goods companies in over 60 markets.
Paul leads KPMG Boxwood Insights, the research and global analytics unit of KPMG Boxwood.  Prior to Boxwood he held the position of Global Managing Director of Planet Retail, the world’s leading retail intelligence analyst firm.
Paul is an experienced conference speaker and has presented at many events such as the NRF Big Show and the World Retail Congress.

Chris Russell – IORMA Advisory Board 
Joint CEO and co-founder of eDigitalResearch, Chris steers the ship with Joint CEO Michelle Fuller – and is responsible for all things business development, account management and financial operations. He’s also a Visiting Professor at University College London, where he runs a course on digital consumer behaviour. When he’s not spreading the digital word, Chris is a keen sailor, competing in both inshore and offshore racing.

Christine de Largy – IORMA Advisory Board 
Christine de Largy is Managing Director of Impact Executives and Head of the specialist Retail/Consumer and Private Equity Practices
A renowned industry expert, Christine has over 20 years board level experience working with major high street brands, private equity firms, and retail start-ups. She began her career with the John Lewis Partnership, progressing as a director through the Burton Group, Sears, and Managing Director of Italian fashion retailer Stefanel. After she became general manager at Kingfisher, the team expanded Superdrug’s in-store pharmacies from 60 to 192, introducing new store design to drive sales from £54m to £98m in three years.
Christine joined Impact Executives – one of the first specialist Interim Management providers in the UK – in 2000, when it was owned by PA Consulting. The practice was acquired by global professional services business Harvey Nash plc and Christine now leads the team.
Christine’s work with private equity portfolio directors in manufacturing, technology, retail and hospitality sectors, has resulted in significant business growth for companies in the UK and internationally.
Working with leading global consumer businesses, Christine has provided interim solutions to drive transformational change programmes for M&A, integration, turnaround programmes and business growth. Her functional expertise spans buying and merchandising, and supply chain – with Omni-channel initiatives providing the biggest challenges right now.
‘The rise of the Martini consumer – any time, any place, anywhere – is making life ever more difficult for consumer facing businesses.’

Graham Thomas – IORMA Advisory Board 
See the Graham Thomas Interview here
Graham is a much called upon speaker and panellist known for his invigorating presentation style that lifts the audience and takes them on a journey. His background in the world’s most entrepreneurial, creative and innovative environments means he introduces new thinking in a highly original way. However, he is also a firm believer that audiences want ideas and content that they can take away and use immediately.
Having been Vice Chairman at Saatchi & Saatchi and founder of Radical and other digital start-ups, Graham has an outstanding reputation for building some of the best-known and loved brands globally – a reputation that has been rightly and widely recognised with awards including Ad Age International Agency of the Year, Procter & Gamble’s Robert V Goldstein Award for global advertising excellence, and a Fellowship of the Royal Society of Arts.
His first experience of digital marketing occurred in 1996, when he set-up Saatchi iD – a pioneering integrated agency.
In the 2000s he helped Tesco develop new ways of using digital experiences to market to shoppers. He also set up the world’s first digital platform designed to allow brands to mount the complete range of incentive-based promotional campaigns across all devices.
He went on to found Radical as a hot-bed of digital innovation; it now creates digital products and experiences for a wide range of businesses as well as being a mentor and seeder of start-ups. Since being launched only three short years ago Radical has grown to be one of the UK’s top digital agencies reflecting its ability to deliver new thinking and true innovation. Its clients include Barclays Bank. Barclaycard, Thomson Reuters, Nobel Biocare, Mothercare, EYC, UEFA, Standard Life, and Zurich, organisations who often have complex data and processes that they want their users to be able to use in a faster and in a smarter way.
Recent work has been on leading-edge projects such as new highly secure transactional capability for social media; finding ways to allow the physically disadvantaged to undertake complex tasks on digital platforms; creating a virtual store on the High Street; as well as finding faster ways to surface complex data.
Recently, Radical has been engaged by four major businesses in the UAE.
Alongside Radical, Graham has launched a digital disruption in the financial services sector: Join SAM, an online brand that allows children and their families to save money easily, to earn money to add to those savings and to learn about financial literacy.  Even though this has only been launched in 2013, it is already making a significant impact in the market.
Where Graham has spoken.  Graham talks predominantly about how organisations can create digital innovation fast and efficiently using lean and agile thinking and methodologies. Indeed his ethos is that this is now essential otherwise organisations will fall behind. TEDx, Liverpool: Red Queen Theory and Faster Digital Innovation/ Digital Shoreditch:Join SAM, a new disruptive digital banking idea for kids and their families/ President’s Lecture, Cass Business School, London: Agile Digital Innovation/ArabNet Digital Summit, Dubai: The Future of Digital Banking and what Banks need to do to stay ahead/Chartered Institute of Management, UK: Transforming business management practices through the use of digital innovation.

Pandora Mather-Lees – IORMA Luxury Director
Pandora is a leader in the online commercial art sector.  She has overseen joint ventures between business and academia in the e-commerce and digital arena which has resulted in the world’s greatest art treasures being brought into schools and universities for study, both in the UK and world wide.  As Vice President of the online auction house, Artnet, she has enabled galleries and auction houses to showcase their works online while promoting luxury brands to collectors.  Prior to this, as Managing Director of The Bridgeman Art Library for over 15 years, she established a network of global agents, leading product strategy and licensing digital content for TV, film, publishing, advertising, and all digital media.  Her experience in this field has involved directing Government funded projects in culture and education, lobbying Government and launching web based products for the provision of online content.
Pandora began her career in the creative industries in advertising, PR and marketing with Publicis, Brunnings and Biss Lancaster.
Pandora graduated in History of Art with First Class Honours from Manchester University and received an MSt in Ancient History from Keble College, Oxford. She speaks operational French, German and Italian.    She is a Fellow of the Royal Society of Arts and was elected to the Board of the British Association of Picture Libraries (BAPLA) and to the Oxford University Said Business School Mentoring Programme.

Aad Weening – IORMA International Consumer Trends Director
See the Aad Weening Interview here
Visit Aad Weening’s blog here
Aad Weening has been involved in retail, distance selling and in later years e-business practically all his working life. From 1966 until 1979 he worked at a professional secretariat agency offering legal and economic advice as well as lobbying services to ten trade sectors.
In 1979 he was appointed to manage the Dutch Mail Order Association. In this capacity he was in charge of the lobbying contacts with the Ministries of Economic Affairs, Justice, and Finance and the negotiations with the Dutch Post.
During his career he has developed a huge network of contacts in the European and global postal business community.
Since 1993 he was secretary general of the Brussels based European Mail Order and Distance Selling Trade Association (EMOTA). In this capacity he represented the distance selling sector to European and international institutions on issues such as legal, consumer protection, consumer credit, international contract law, and postal services.
Through his numerous contacts in European Union countries and his international activities Aad has set up an unrivalled network of contacts for assisting companies to access these developing markets.
Following the evolution of the industry from traditional mail order via distance selling to the multichannel and online business of today, Aad has developed great insight in global retail and e-business.
In 2007 Aad established his own consultancy. Through this he leverages his extensive knowledge of many trade sectors and the functioning of the European institutions, countries and other International bodies.
Aad’s nationality is Dutch and he currently lives in Belgium. He is fluent in English, French, German and Dutch, both spoken and written and has a passive knowledge of other languages such as Italian and Spanish.
Aad is the author of a number of in-depth reports with respect to global and regional e-commerce, containing in-depth research of global trends and identifying markets in e-commerce.

Philip Treleaven – IORMA Advisory Board 
Philip Treleaven is Professor of Computer Science at UCL and Director of the UK Centre for Financial Computing which has over 70 PhD students. He is a European authority on Electronic Commerce (e.g. Business on the Internet, Interactive TV and Electronic Kiosks), on so-called Computational Finance (e.g. Algorithmic Trading, Risk) and on Virtual Environments & Graphics (e.g. 3D body scanning). He has started 8 companies, including Bodymetrics, and Sizemic the fashion technology companies, Banking Science in financial technology, and ShapeDynamics in Healthcare. His research group  developed much of the early technology underlying financial fraud detection, including developing the first insider dealing detection system for the London Stock Exchange,  and he was Director of the UK National Sizing Survey (SizeUK), jointly funded by the UK government and 14 of the largest UK retailers.

Neil Tunbridge – IORMA Advisory Board
Neil Tunbridge is an industry leader with over 15 years of retail management experience. Currently Sales Director at, the leading online retail platform in the Middle East, which offers a risk-averse e-com solution to the retailers of the Middle East within a multi-tenancy, multi-category ‘e-Mall’ environment.
Previously held the role of Head of Retail at GRMC Advisory Services in Dubai, a custom research & advisory consulting practice; where typical projects included Retail Brand Roll-Out Strategy, Market Entry Strategy, Consumer Benchmark Analysis, Development Feasibility & Brand Management Strategy.
Prior to establishing the retail function of GRMC, held the position of Head of Merchandising & Wholesale at Emma Bridgewater, a privately owned multi-channel retailer in London, before which Neil was Senior Merchandiser for Menswear at Selfridges & Co. Neil writes extensively on the retail sector & is a regular podium speaker at industry events and conferences. Neil is also a faculty member of the ICSC (John T. Riordan) School of Professional Development (teaching industry professionals), is a member of the Executive Committee and Advisory Board for MECSC, as well as being the Treasurer.

Gary Corbett – IORMA Advisory Board  
Gary Corbett – is Founder and Chairman of the Oxygen8 Group a global provider of integrated mobile solutions including mobile payments and consumer communications and a range of market leading applications and services for retailers.
An investor in innovative mobile technology businesses he is involved in over 30 businesses.
He has been involved in running and managing global communications businesses for over 25 years including Business Planning Manager for BT and part of management team that sold an Internet access business that became the core of Tiscali’s network.
He is currently working with retailers to help them shape mobile media strategies and evolve their businesses into a digital environment.

David Emerson – IORMA Advisory Board 
David has over 25 years experience in global freight and logistics. After learning the freight forwarding and customs brokerage ropes straight from school at JE Bernard and Co at Heathrow he joined Expeditors International of Washington Inc in 1989 in a UK commercial role. In 1993 he was transferred to Singapore and Hong Kong firstly as Regional Cargo Management Director and then Regional Sales Director. He then returned to the UK in 1998 as Vice President of Sales for the EMEA region.
In 2000 he joined EGL, Eagle Global Logistics another US listed company, as Vice President Sales and Marketing for Europe, Middle East and India regions where he was responsible for all sales and marketing activity in the region as well as the integration of Circle International, an $800 million logistics company headquartered in San Francisco that had recently been acquired by EGL.
In 2003 he was persuaded by partners Mark White and Keith O`Brien to join their new start up SEKO Logistics as a partner with responsibility for sales and marketing. SEKO at that time were a $150 million business in the US but with no offices outside of the States. The new venture using the UK as a base had the role of creating the global footprint for SEKO. Moving on 10 years the company is over $550 million in sales with 120 offices in 40 countries including 6 key multi-channel multi user logistics centres in the US, Asia and Europe and provides integrated fulfilment and logistics services for companies as diverse as Wal-Mart, Sams Club, Reiss, Cath Kidston and Net Jets.
David has two grown up children, both of whom work in the fashion and logistics business and he lives in Ascot with his partner. He enjoys playing Veterans soccer in his spare time.

John Bednall – IORMA Advisory Board 
John Bednall is the CEO of Legend Exhibitions Ltd an exhibition, events and publishing company responsible for Retail Business Technology Expo (RBTE), Essential Retail and Retail Design Expo.
John started his media career at Haymarket Publishing in the marketing and media division then went to launch the USA division for them. He then worked as a publisher of consumer and medical titles in Holland.
He was a founder of Quantum Business Media which was a MBO from EMAP where he was Publishing Director. The company published over twenty magazines such as The Publican, Media Week, Press Gazette and ran events such as The British Press Awards and The Magazine Design Awards. Moving to the exhibitions side as Managing Director he ran The Restaurant Show for a decade and was responsible for numerous other launches such as Total Publishing, Designvision and Bathrooms and Kitchens Expo.
In 2002 he left to launch Asia Business Events a company in Hong Kong that launched Restaurant & Bar Hong Kong and Retail Asia Expo which comprised Retail Technology Expo and Retail Design and Instore Marketing Expo. That company became a joint venture with Diversified Business Communications where he was the Chief Operating Officer until July 2012 when he sold his interest in the company. Whilst at Asia Business Events he founded Legend Exhibitions Ltd in 2006 and launched Publishing Expo which was sold to UMB in 2011.

Mike Hancox – IORMA Advisory Board 
Mike has held senior positions in a number of large retail businesses. He is currently Chief Executive at Ideal Shopping Direct – the U.K.’s second largest TV shopping business. Prior to this Mike worked at the Otto group where he headed operations in the U.K., Ireland and Spain . He started his retail career with Great Universal Stores as Finance Director for the Home shopping division before becoming Chief Executive of Shop Direct in 2003 and merging the business with Littlewoods. From 2007-2013 Mike served as a non executive director with The Manchester airport group and he is also the current Chairman of Character world limited – a private equity backed character licensing and sourcing business. Mike is also a European board member of the Electronic Retail Association.

Mick Yates – IORMA Advisory Board 
See the Mick Yates Interview here
Mick has lived on 3 continents and
worked across 6 at Board level, with hands on expertise in marketing, retailing, negotiation and the practical application of Big Data. He founded in 1997, a very popular site with a vast range of leadership resources. It features the 4E’s Leadership Framework, researched at Oxford and HEC, and which underpins Mick’s work as a leadership strategist in the Big Data arena.
As visiting Professor at University of Leeds Business School, Mick focuses on the human, ethical and leadership challenges arising from the impact of Big Data and Social Media.
For 7 years he led the team creating dunnhumby’s partnerships with Clients across the world. dunnhumby is the Global Leader in helping Clients take customer focused and data based business decisions. Mick was Director on JV Boards on 3 continents.
Mick’s career as senior Exec spanned almost 30 years leading businesses in Europe, the USA, Asia and Australasia. He was Company Group Chairman (Regional CEO) of Johnson and Johnson Consumer in Asia-Pacific, notably China and India. Prior to this, he spent 22 years at Procter and Gamble, latterly as Regional Vice President and President of Max Factor Japan.
He was Chairman for Living Cell Technologies’ successful IPO, an Australia/New Zealand based biotechnology company, from 2004 until 2006.
In the non-profit arena, Mick was on the Board of Trustees of Save the Children (USA) from 2001 – 2007, the Board of Save the Children Korea, and Chief Advisor to the International Alliance. In 1999, the Yates family started a Cambodian school development program, in a remote ex-Khmer Rouge area, which is going strong today and serves almost 100,000 children annually. They were awarded Medals of National Reconstruction by the Royal Cambodian Government (2002) and P&G Alumni’s Humanitarian of the Year award (2011).
Mick is a Companion of the Chartered Management Institute, a Fellow of the Royal Society of Arts – and he and wife Ingrid have 6 children born in 5 countries on 3 continents.

Linda Laderman – IORMA Advisory Board 
A former journalist, Linda was the first female editor of weekly business publication Men’s Wear and a former deputy editor of Drapers (Record). She established her eponymous PR and marketing company more than 25 years ago to combine her industry knowledge and journalistic skills to help companies with products and services aimed at the retail sector more creatively communicate with the media and their customers.
Linda’s understanding of retailing was identified by Microsoft, which appointed her agency the first vertical specialist to assist with building its profile in the sector, initially in the UK and then in EMEA. She has since worked for a number of Microsoft’s solutions partners and other technology companies.
Other clients have included McArthur Glen, Samsung, the Foreign & Commonwealth Office, EMAP, for which she worked on its technology and store design exhibitions, and the UK Fashion & Textile Association, for whom she helped develop its export awards.
Among her current clients is Kurt Salmon, the global management consultancy that specialises in retail and consumer goods, that has been using her skills for more than 20 years; Maze, the customer experience management specialists; Allyson Stewart-Allen, The Muse of Marketing, an internationally recognised branding expert. Linda is also a co-founder and organiser of Textile Forum, the successful twice-yearly fashion fabric exhibition.
Linda is known for her creative, yet commercial, approach to client work and her broad network of contacts.
Linda is an Ambassador for the Fashion & Textile Children’s Trust.

David Wortley – IORMA Advisory Board 
See the David Wortley Interview here
David Wortley is the Founder and CEO of GAITSS – a visionary consultancy on the strategic use of Gamification and immersive and enabling technologies such as serious games, virtual worlds and social networks. Throughout his career in converging and emerging technologies, David has been a pioneer and thought leader in the application of these technologies for the development of business and society. He was appointed as the Founding Director of the Serious Games Institute (SGI) at Coventry University in 2006 and he successfully established the SGI as a global brand and thought leader within 4 years. Throughout his career he has been an innovative early adopter and user of disruptive technologies.
His pioneering work has helped businesses, communities and individuals leverage the power of these technologies for competitive advantage and business/personal development. This work has been recognised through his Fellowship of the Royal Society of Arts and Commerce (FRSA) and his appointment as an expert adviser on Serious Games and Augmented Reality for the EU’s Vision 2020 strategic document prepared by the ICT Directorate, his role within the EU’s LUDUS project and his regular invitations to deliver keynote presentations at international conferences.
David is a respected and sought-after international conference speaker and writer for global publications on Learning Technologies, Defence and Health applications. He has written numerous papers on technology and society and is a regular conference presenter.
Jon Kamaluddin – IORMA Advisory Board 
Jon Kamaluddin was International Director of from April 2009 until September 2013. Under his leadership International revenues grew from £32m and 18% of the overall business to £484m and 63% of total in just four years. Prior to that Jon was CFO of ASOS for five years during its formative years, when revenues grew from £7m to £165m.
Before ASOS Jon worked at Marks and Spencer and Arthur Andersen, where he specialised in working with distressed businesses. Jon is a fellow of the Institute of Chartered Accountants in England and Wales and has a BEng in Civil Engineering from the University of Bristol.

Dan Wagner – IORMA Advisory Board 
See the Dan Wagner Interview here
Dan Wagner, CEO, Powa Technologies.
Dan Wagner is arguably the most successful tech entrepreneur in the UK.  He has the entrepreneurial fleetness of foot, which translated his far-sighted vision into one globally leading business after another, over ten years.
Dan consistently anticipated game-changing technological shifts, and created the first online information service, M.A.I.D., prior to the internet.  As a ‘cloud’ entrepreneur he offered ‘software as a service’ through his first e-commerce business Venda, as well as dynamic user profiling to personalise the online user experience with Attraqt.  With BuyaPowa, Dan has created a platform for ‘social commerce’.  Dan’s latest activities centre around addressing the needs of mobile commerce or, as Dan puts it ‘mobile engagement’, through Powa and more recently Rezolve.

Allyson Stewart-Allen – IORMA Advisory Board 
See the Allyson Stewart-Allen Interview here
Allyson Stewart-Allen, The Muse of Marketing, is an internationally-recognised brand and marketing expert. Her expertise helps companies adopt a global mindset to ensure they better understand local business cultures and consumer behaviour as they grow their business internationally.
Aegis, Burberry, Cadbury, Coach, HSBC, NBC Universal, SAB Miller and Shell are among the 193 clients spanning 24 countries that Allyson has advised on how to avoid the pitfalls of expanding overseas, saving them time, money and reputation.
A Californian in the UK for 25 years, Allyson has written the best-selling book Working with Americans, as well as the booklet Marketing in the USA for the British government.
Allyson is a frequent expert commentator for CNN, CNBC, BBC, Bloomberg, Sky News, The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune and has a regular slot on Monocle Radio analysing the luxury sector.
She has presented keynote talks at the Women in Economic Development Forum, the International Women’s Forum and the World Retail Congress. She is also a regular judge for the National Business Awards and the CIM Marketing Excellence Awards.
Allyson sits on the advisory board of the Chartered Institute of Marketing and the UKTI e-exporting group and is included in the prestigious 100 Women to Watch 2014 list, compiled by Cranfield, one of Europe’s top management schools.
Allyson is also an award-winning deliverer of executive leadership programmes.

Rohit Talwar – IORMA Advisory Board 
Rohit is a global futurist, strategist and award winning speaker noted for his humour, inspirational style and provocative content. He advises global firms, industries and governments on how to survive, thrive, spot and manage emerging risks and develop innovative growth strategies in the decade ahead. Profiled by the Independent Newspaper as a top ten global future thinker, his interests include the evolving role of technology in business and society, emerging markets, the future of education, sustainability and embedding foresight in organisations. Rohit helps clients understand how mega trends, emerging ideas, new business models, and disruptive developments in science and technology could impact individuals, society, business, industries and government. He currently leads studies on transformative drivers of change for the next decade, science and technology developments over the next forty years, impacts of emerging technologies on the legal sector, human enhancement and the Shadow Economy.
Rohit delivers keynote speeches for leaders at business, government and association events – working in 60+ countries on six continents around the world. Regular topics include future industries, the future of nations and cities, sustainability, jobs, opportunities and risks, new business models, disruptive technologies, change drivers, economic futures, innovation, developing economies, professional services, complexity and winning in a downturn. He authored Designing Your Future – Key Trends, Challenges and Choices, edited Achieving Transformation and Renewal in Financial Services, and contributes regularly on futures topics to books and journals.
Rohit leads Fast Future Research – conducting studies on topics such as Airport 2025, the Science and Technology Timeline, Environmental Impacts and Sustainability. Future of HR, Hotels 2020, Mega Trends, The Shape of Jobs to Come, Future of Cities, Travel and Tourism and Convention 2020. He has led scenario projects on 2015 / 2020, Asia, Migration, the Family, Pharmaceuticals, Chemicals, Health Innovation, the Narcotics Landscape and Demographic Trends.
Clients: twofour54, 3M, Amadeus, Amex, Astra Zeneca, Axa, BBC, BT, BAe Systems, Ball Corp., Bayer, Berwin Leighton, Cable & Wireless, Center Parcs, Chartis, Citibank, CIO Connect, Crowe Horwath, Deloitte, DeutscheBank, De Beers, DHL, E&Y, EADS, Electrolux, Etisalat, FCm Travel, GE, Hoover, Hyland Software, Hyundai, IBM, ING, Imex, Intel, IHG, KPMG, Kennedys, Laing O’Rourke, Linklaters, M&S, Microsoft, Moore Stephens, Morgan Stanley, Nakheel, Nokia, Nomura, Norton Rose, Novartis, Orange/ EE, O2, Panasonic, Pepsi, Pfizer, Playtex, Preferred Hotels, PwC, Qatar Airways, RIM (Blackberry), Samsung, SAP, Santander, Sara Lee, Shell, Siemens, Simmons and Simmons, T-Mobile, Tata, Travelport, Vodafone, Whirlpool, Wragge and Co and Yell. He has also worked with 50+ associations, the OECD and government agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore. Airports –Christchurch, Edmonton, Mumbai, Paris, Schiphol, Vancouver and Wellington. Convention Centres – Adelaide, Melbourne, QEII, Qatar and Vancouver. Convention Bureaus – Abu Dhabi, Athens, Durban, London, San Francisco, Seoul, Sydney and Toronto.

Brian Kilcourse – IORMA Advisory Board 
Brian Kilcourse is recognized as a thought leader in retail technology. He is the co-founder and managing partner of Retail Systems Research LLC (RSR, 2007-present), a company focused on delivering research, strategies, and knowledge for the extended retail industry. Kilcourse and RSR have enjoyed advisory relationships with many of the world’s most well-known technology companies, including Cisco Systems, SAP, IBM, Toshiba, SAS, Manhattan, and JDA, among others.
At RSR, Kilcourse has authored research reports on Omni-Channel Retailing, Supply Chain, Customer Data Security, Business Intelligence & Analytics, Mobility, IT Governance, Workforce Management, Services Oriented Architectures (SOA) & Software as a Service (SaaS), among other topics. He is a frequent public speaker and panel moderator on subjects ranging from emerging mobile technologies to IT governance and best practices. Kilcourse also has led training seminars on the subject of “selling technology value to retailers”, and is a frequent presenter at corporate events such as annual sales kickoff meetings. Additionally with RSR, Kilcourse advises retail client companies on IT/Business alignment strategies.
Before co-founding RSR in 2007, Kilcourse was CEO of Retail Systems Alert Group (RSAG), a Boston-based research and events company (2005-2007). Prior to his engagement at RSAG, Brian advised technology companies regarding their go-to-market strategies and product roadmaps. Clients included Cisco Systems, Centerboard, Intelleflex, Euclid, Evant, Borland, and GoldenGate. His advisory focus areas included RFID, mobile technologies, IT governance, and application development methodologies.
Kilcourse served as SVP & CIO at Longs Drug Stores for 10 years (1993 – 2002) and Applications Director for 10 years (1983-2002). During his tenure as CIO, Longs was selected by InformationWeek as the #1 retail IT shop (#9 overall in the InformationWeek 500 survey, 2001). He was also named a ComputerWorld “Top 100” IT leader (2001). At Longs, Brian was the executive sponsor for then-innovative solutions in e-Commerce, supply chain automation and large-scale warehouse robotics, price optimization, business intelligence technologies, and retail pharmacy workflow automation. As a prominent CIO of a tier-1 U.S. retailer, he was a strong advocate for then-emerging technology standards for retail, including POS device interface, data model, and application interface standards developed by the Association for Retail Standards (ARTS, a division of the National Retail Federation).
A long time San Francisco Bay Area resident, Brian holds a BA degree in Management from St. Mary’s College of Moraga, CA.

Cathy Barnes – IORMA Advisory Board 
See the Cathy Barnes Interview here
Professor Cathy Barnes is Professor of Retail Innovation at Leeds Metropolitan University. She also is the Director of Centre for Retail Excellence, the UK’s only academic research centre that leads the consumer experience of the future across retailing, food and packaging. Alongside leading innovative research, she works with suppliers, brand owners and retailers to help support their future product, packaging and retail needs.
What really fascinates Cathy is the world of the retail consumer and, she spends her time investigating why consumers buy certain products and why they shop in particular ways. This means she needs to understand how we, as people, interact with the world and what this means to improved products and retail experiences. Her research work has taken her on a journey from affective design to innovation techniques such as biomimetics (using nature to innovate) to new retail technologies. She is particularly interested in the impact of emotional and sensory cues on our purchase decisions.
Originally training as a draughtsperson, Cathy started her diverse career in engineering, working on nuclear submarines. After a first degree in Mechanical Engineering, she started her love affair with retail spending 6 years in industry making everything from cosmetics to crisp packets. Prior to joining Leeds Metropolitan University she spent 12 years at University of Leeds and has led many commercial projects, research grants and published widely in both academic journals and the trade press.

Chris Robinson – IORMA Advisory Board 
Chris has been at the forefront of the communications sector for over 10 years providing management and thought leadership to multiple clients and business along the way.
Chis has been instrumental in shaping the Omni-Channel communications sector by developing solutions that blend the very best in contact centre processes, unified communications and cloud computing technologies, into a powerful outsourced business offering.
Since April 2001 Chris has been Co-Founder and Group CEO of Direct Response Limited. A multi-channel communications provider, who’s driving focus is to help business to better engage with its customers and staff by utilising technology and personnel to deliver award winning service.
Supporting some of the UK leading brands across multiple sectors, Direct Responses solutions have been helping redefine the face of communications by offering outsourced services that adhere to the best in service standards including; Gold Standard Investors in People, ISO 9001:2008, PCI DSS Level 1 Compliance.
Chris’s innovate approach to Omni-Channel service delivery, has seen Direct Response scoop awards at the 2012 & 2013 Comms business awards and National Business Awards.
Chris started his career in the communications industry as Co-Founder and Operations Director of Message Plus Ltd. His guidance pioneered the use of CTI (Computer Telephony Integration) within the outsourced contact centre environment paving the way for many call centres to operate in this manner. His vision and direction grew the company to support 1800 UK business before its sale in 2000.
Chris joined internet start-up in 2000 as Chief Operating Director to prepare the company for flotation and was instrumental in the reverse takeover of a cash shell, securing broker sponsorship and nominated advisors.
Chis holds an MBA in International Business and he’s a keen Helicopter Pilot and self-confessed ‘petrol head’ and ‘entrepreneur’.

Hosein Moghaddas – IORMA Advisory Board 
Hosein Moghaddas has been involved with Commerce for over 14 years, before joining IBM as Director, Smarter Commerce, Europe in 2013.
He was a member of the executive team of Mobile Money Network Ltd (now Monitise) a Mobile Commerce, Payments and Marketing company chaired by Sir Stuart Rose, former CEO of Marks & Spencer.
Moghaddas was previously with eCommerce business outsource specialist GSI Commerce, an eBay Inc company, where he was Managing Director of its international division encompassing Europe and Asia. During his four year stint he grew revenues via dealsworked with retailers including Polo Ralph Lauren, Toys R US, Helly Hansen and, Peak Performance and Tous to name a few.
Prior to GSI Commerce, Moghaddas also held roles with ATG (now Oracle) in a career encompassing more than 30 years in sales and general management of business and technology solutions.

Eleanor Treharne-Jones CIPP/E – IORMA Advisory Board  
As Global Communications Director at TRUSTe, Eleanor Treharne-Jones is responsible for ensuring TRUSTe is at the heart of the evolving data privacy debate and has pioneered successful thought leadership initiatives including a three-year research program, impactful press campaigns, engaging content marketing and the Powering Trust Event Series. She played a key role in supporting TRUSTe’s global expansion as they entered the European Market in 2012.
Eleanor is a senior communications professional with 17 years of PR, marketing, communications and event management experience including 11 years advising UK Government Ministers through high profile issues from public health campaigns and disease outbreaks to counter-terrorism and military operations in Afghanistan.
A specialist in risk communication, prior to joining TRUSTe, her most recent UK Government role was advising on how to communicate the threat of international terrorism. She enjoys working at the intersection of Technology, Communications and Public Policy and is a Founding Member of the European CIP Institute creating a body of knowledge for crisis communications professionals.
Eleanor graduated from Cambridge University (UK) with a MA in Philosophy. She is a Certified Information Privacy Professional (CIPP/E).

Deena M. Amato-McCoy – IORMA Advisory Board 
With almost 20 years as a business journalist covering retail and retail technology, Deena will cover industry news, keeping IORMA Associates abreast of industry, economic and technology trends and key business issues.
Prior to joining IORMA, Deena was a research analyst for the retail and consumer markets practice at Aberdeen Group. She joined Aberdeen Group in 2011, and became the market research firm’s editorial director in 2013. In both roles, she focused on the use and adoption of technologies, including both back-end and customer-facing applications, optimizing brick-and-mortar store experience, customer intelligence functions, emerging technologies including social media, and related process management and technology value chain areas.
Prior to joining the Aberdeen Group, Amato-McCoy spent 19 years as a journalist, 18 of them as a senior editor covering the retail industry and retail technology for publications including Grocery Headquarters, STORES, Chain Store Age, Apparel Magazine, and others.
Deena brings a unique, first-hand perspective and insights acquired directly from her interactions with leading retailers, technology providers and analysts in the marketplace. She is an avid blogger on industry trends and events, and has been quoted in retail industry publications, including Retail Touchpoints and Digital Signage Today.

Charles Prescott – IORMA Advisory Board 
Charles A. Prescott is an international lawyer specializing in privacy, postal and marketing law. He is the founder of the non-profit Global Address Data Association and formulated its mission to promote address systems development and commercial access to address data. In that capacity he serves on several working groups at the Universal Postal Union in Bern, Switzerland. He is also the founder and Editor of The Prescott Report, a monthly newsletter promoting a borderless economy. He is a frequent speaker and author on direct/interactive marketing developments, privacy and data protection issues around the world, and emerging postal and legal issues in an increasingly globalized economy. He is past Chair of the Consultative Committee of the Universal Postal Union and currently serves on the Board of the US Direct Marketing Association where he chairs the Governance Committee. He also serves on the private sector advisory committees to the US State Department and the Department of Commerce and is counsel to the International Hybrid Mail Coalition based in Milan, Italy and the Global Envelope Association based in Washington, DC. During his legal career Mr. Prescott worked at Hamada & Matsumoto, Tokyo, Cleary Gottlieb Stein and Hamilton, NYC, Continental Grain Company, Reader’s Digest and the US Direct Marketing Association. He is a cum laude graduate of Harvard Law School (1974) and was Phi Beta Kappa at Hamilton College (1969-Philosophy).

Nick Pendleton, IORMA COO & Research Director
Nick pursues a wide range of activities that complement & inform his roles with IORMA. He is an active angel investor, sits on a number of Boards & he offers tailored strategy & innovation support & advice through selected consultancies & his own advisory firm, Forge Strategy & Growth Associates. He also regularly presents & writes on related topics & lectures at Oxford Said Business School.
Nick is also a judge for the KATERVA global sustainability awards, sits on a number of working groups & mentors start ups through the Launch 22, Oxygen & Startupbootcamp accelerator programmes. He also belongs to global expert networks that offer due diligence & sector advice to institutional investors & advisors.
Nick previously built a 26 year track record of consistently delivering growth in a range of high pressure & uncertain situations, working for Royal Mail, BT, EY, Cap Gemini, Santander & Aviva.
His last role as Director of Strategy & Innovation for Royal Mail Group, which he held for 6 years until July 2015, saw the delivery of a significant financial turnaround, a £25bn modernisation programme, a change of regulatory regime, award winning innovation, CSR & development programmes and, against the odds, a successful IPO. Over this time the company’s valuation increased from £0 to £3.3bn.
Nick’s analytical & professional grounding comes from studies at Oxford, Cambridge, LBS, Henley, Cranfield & Nottingham Universities. He holds an MBA, Masters in Strategic Marketing, BSc in Economics & additional postgraduate qualifications in Finance & Marketing. Nick is also a Chartered Marketer & Fellow of the Strategic Planning Society.
He also learnt the practical realities of business from an early age, working in his family’s group of companies – which included the Marquee Club in Soho & the Reading Festival. Nick still retains a long term owner’s mindset as Chair of Entec Sound & Light, which celebrates 50 years in the business in 2017 & this year has worked on tours for Blur, Florence & the Machine & Ellie Goulding.

Alastair Tempest – Regional Director, IORMA Africa
See the Alastair Tempest Interview here
Alastair started his career in 1975 at the Confederation of British Industry, London, and subsequently at Independent Television, before moving to Brussels, Belgium, where he worked for the European Advertising Agencies Association. He set up the European Advertising Tripartite which represented the advertising & marketing sector at the European level. In 1992 he joined Reader’s Digest as Director, European Affairs, and set up the Federation of European Direct Marketing (FEDIM), which became the Federation of European Direct & Interactive Marketing (FEDMA). He represented the interactive and direct marketing sector at the European level for 18 years, and took early retirement at the end of 2010.
In 2011 he moved to South Africa as President of the Institute of Interactive and Direct Marketing, and became the COO of the Direct Marketing Association of Southern Africa in 2012. He retired full-time from the DMASA at the end of 2014 to concentrate on consultancy.
In December 2014 he was appointed Regional Director Africa of the International Omni Retail Markets Association (IORMA).He also consults on privacy issues & marketing education.
Alastair has written & spoken extensively on marketing issues. He has given expert evidence at the European Commission, the European Parliament, Council of Europe, OECD, US Federal Trade Commission, and to many national governments on privacy issues, e-commence, alternative dispute resolution, trustmarks, self-regulatory codes, postal services & the economics of marketing. He gave evidence to the South African Parliament’s Portfolio Committee during the preparation of the Protection of Personal Information (POPI) Act.
He was elected to the Universal Postal Union’s Consultative Committee & sat on the UPU’s Direct Marketing Advisory Board.
He has a BA (hons) from the University of York, UK, and his Masters from the College of Europe, Bruges, Belgium. He also studied for a doctorate at the University of Ghent, Belgium.
He is married to a South African & lives in Johannesburg, South Africa.

Steve Allen – IORMA Advisory Board 
Steve Allen has been in the IT industry for over 30 years and has moved from a more Technical Role in the early 1980′s to various Sales and Sales Management positions.
Originally involved with the emerging Bar Code Solutions now seen in most Retail Stores, he moved into sales with a bespoke software company delivering In Flight Duty Free Solutions to airlines such as Delta and Air Canada.
Having always been with small companies he decided to join Lotus Development selling Lotus Notes as a radical advanced Database tool where easy collaboration was made available, and lead to a move to Staffware who at the time were the leading workflow solution providers, and during his tenure worked in Europe, Middle East, and North America.
Moving to more recent companies, he remained loyal to the BPM business by joining Metastorm covering South Europe, Middle East and India, and after many years of travel decided to settle into a UK role with Kofax, and assisted with the Singularity purchase, and coining the phrase of Process Enabled Capture.
His most recent move was with IBM, where he was an Industry Solutions Specialist looking after Retail Clients including Selfridges, Harrods, and Austin Reed who were all looking at upgrading their web site enablement to allow for greater traffic, and ease of use for the customer when ordering goods and services. More recently he was asked to start up a new area for Travel and Transportation who have a high reliance on their web solutions, and has been responsible for British Airways, Heathrow Express, EasyJet, and many others in the vertical.

Jeffrey Cole – IORMA Advisory Board 
Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies.
In July 2004 Dr. Cole joined the USCAnnenbergSchool for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. The Center is a research and policy institute committed to work that has a real and beneficial effect on people’s lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.
Prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLACenter for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in over 25 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a “true visionary providing the public with information on how to understand the impact of media.”  Ten years into the project, the World Internet Project, through its unique data on Internet users around the world, is the leading international project examining the ways in which our social, economic and media lives are changing. Cole regularly presents trends and insights of the project to the White House, FCC, Congress, Department of Defense and to governments around the world. On the corporate side, Cole advises Microsoft, WPP (Group M), Ericsson, Sony, Time-Warner, AT&T, AARP and others in their traditional and digital media strategies.
In the 1990s, Cole worked closely with the four broadcast networks (ABC, CBS, NBC and Fox) under an anti-trust waiver that allowed the networks to work together for the first time dealing with television programming issues. Meeting regularly with the CEOs, general counsels, heads of programming and others at the networks, he issued annual reports to the television industry, Congress and the nation. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as “the premier educational institution setting trends in entertainment.” Nationwide there was unanimous praise for the quality of the reports and their contribution to the television content debate.
Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 500 conferences on media and technology. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues, including detailed briefings on the Center’s work. He regularly makes presentations across the U.S. and in Europe, Asia, Latin America and Africa.
In 1994 the Center co-sponsored “The Superhighway Summit” in UCLA’s Royce Hall with the leaders of most of the nation’s major media companies. For the annual Family Reunion Conferences in Nashville, Tennessee, Cole has worked with Vice President Gore to produce films opening the 1995 through 2002 conferences. The annual films were screened before an audience of 1,400 including the Vice President and President Clinton.
Cole was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group.
At UCLA, Cole taught over 35,000 students. In 1987 he received UCLA’s Distinguished Teaching Award.

Sally-Ann Moore – IORMA Advisory Board 
Sally-Ann’s professional career started as a textile buyer at Great Universal Stores, followed quickly by a move to Geneva in Switzerland to manage multi-client techno-economic research projects for the Battelle Research Institute in 1980. As manager of the Textile division her clients included Dupont, Dow, Exxon, DSM, Yves St Laurent, the international astrakhan breeders association in Namibia and the Region of Limburg. In 1986 she moved to Digital Equipment Corporation and eventually became the head of European Training Division. That division then became Global Knowledge Network Inc the world’s largest IT training company, where she was Vice President for Business Development. In this role she was a pioneer in the introduction of Digital online learning and managed deployment of eLearning for over 2 million learners around the world. With the boom in eLearning, in 2001 she founded a series of “eLearnExpo” trade shows around the world, culminating in Paris where she founded iLearning Forum in 2006.
Today her consulting work is in Online Human resources development, training management, strategic consulting and international business development. During her career she has coached top executives at EMEA level in global organisations, led many strategic workshops and events. In January 2013 she was voted into the “Top Ten Movers and Shakers” of eLearning in Europe and is now number 7 in the ranking (January 2015). She is the founder and managing director of the largest trade show for enterprise eLearning in Francophone world: iLearning Forum Paris and the Swiss eLearning VIP days in Geneva and Zurich.
Passionate about measurement and needs analysis, she is the author of the “Effort in Learning Model” c.f  Wikpedia “Informal Learning” and helped David Norton conceive and develop the original Balanced Business Scorecard. She is author of many articles on eLearning and performance management in several languages, and is frequently hired to speak and moderate at conferences on learning in the Digital age.

Jayne Rafter – IORMA Advisory Board 
Jayne Rafter is the Publisher and Founder of RLI, The World’s only global retail & leisure magazine she has over 25 years of experience within the industry.  She has presented at awards and conferences around the world and is renowned for her public speaking, hosting round tables and chairing panel sessions globally. She has previously been secured as a key speaker at many international events including the Middle East Council of Shopping Centres, International Council of Shopping Centres, India Retail Forum, Mumbai, Retail City, Dubai, Global Department Store Forum and MAPIC & MIPIM Cannes. Jayne has chaired the Future Retail Conference in Dubai for Informa for the last three years and is a member of their Advisory board. Jayne is an excellent networker and has enviable contacts and relationships with retail and leisure CEOs globally. She has also regularly assisted with the coordination of numerous conference and panel sessions for many international event organisers. Jayne also founded RLI Connect, the world’s first global retail & leisure deal-making forum and the Global RLI Awards, now in its’ tenth year and continuing to celebrate retail on a truly global scale.

Steve Barnes – IORMA Advisory Board 
Steve Barnes is Commercial and Membership Director at the Food and Drink Federation (FDF)  and is responsible for income at FDF through membership subscriptions and commercial activities (conferences, training courses and customised work). Steve has always worked in the grocery industry and before joining FDF, Steve worked at Safeway, CACI and IGD where he ran the trading company for over ten years responsible for funding the charitable activities of the organisation.

Andrew Jones – IORMA Advisory Board 
Andrew has over 25 years experience of working in IT, having spent time in the technical, project management and sales environments.  Andrew has held senior positions in a number of organisations providing technology related solutions to the Retail sector.
Andrew has worked on projects with some of the world’s leading retailers, travelling extensively around the world to meet with clients, understand their requirements and acting as a trusted advisor driving the required processes needed to deliver true business benefits.
Andrew currently works for SAP with responsibility for their South EMEA cluster, providing insight and business value assistance to the local teams engaged in large deals. He is an SAP Design Thinking practitioner and utilises these skills to help SAP customers focus on the core aspects of their decision making process. As an SAP Social Ambassador and Industry Thought Leader, he delivers opinions on how technology can address the many barriers that prevent retail businesses from achieving their potential in this constantly evolving environment.

Anu Khurmi – IORMA Advisory Board 
Anu is a skilled and experienced business leader currently working as Strategic Advisor to the Board at Templar Executives, a discreet, leading Information Assurance and Cyber Security Consultancy. As Strategic Advisor, Anu is involved in working across all of the Templar Business divisions as well as international covering Europe, South Africa, Middle East, United States, Canada and India. Her role includes creating innovative client value propositions across industry sectors such as retail and manufacturing, establishing strategic partner alliances and helping organisations adopt a holistic Information Assurance and Cyber Security capability that enables business optimisation and is led by the Board.
Prior to joining Templar Executives Anu has had a successful career spanning over 25 years in executive roles within IBM’s financial services, public sector and midmarket industries, winning high profile national security programmes including e-Borders and the National Identity Scheme. During her time in the London and South midmarket business, she  developed new ‘go to market’ strategies for key industry sectors including Retail, CPG, Manufacturing, Telecommunications and Insurance, utilising IBM’s portfolio of innovative solutions and services such as Smarter Commerce, Mobile Payments, Enterprise Conduct Risk and Data Analytics.
Anu is also Founder and Chair of Cyber Champions, a non-profit she launched at the Houses of Parliament in 2011. Cyber Champions promotes best practices in digital literacy and e-safety across generations through mobilising young professional volunteers and experienced employees to act as business and IT role models. Since its launch, thousands of school children, parents and senior citiziens have benefitted from Cyber Champions workshops and understanding the importance of maintaining a positive digital footprint.
Amongst her other interests, Anu is a Liveryman of the Worshipful Company of Information Technologists, and an alumni of the Whitehall & Industry Group. She was also a member of IBM UK Women’s Leadership Council for a number of years and continues as a member of the UK Parliamentary Internet, Communications and Technology Forum.

Tim Maxfield – IORMA Advisory Board 
Tim has been involved in Education for more than 33 years, 26 of those in Higher Education at the University of Worcester. He has taught Business at secondary and University level during that time, as well as acting as Head of the Business School for 12 years, and Dean of Faculty for part of that time.
He now works as Director of Business Development at the School, and is responsible for External Engagement and Enterprise Development. His external activities have brought him into contact with a number of national and international organisations e.g. G4S, Hitachi Capital UK, and he has worked closely with both SMEs and larger companies within the UK Midlands region.
Working in the field of curriculum development, and quality management and enhancement, Tim has led a number of teams in the design, development and validation of a range of programmes at Foundation Degree, Honours degree and Masters level, mainly for corporate clients. He has acted in the management of partnerships between the Business School and numerous client and professional bodies e.g. Chartered Management Institute, Chartered Institute of Payroll Professionals.
He has also acted as a Quality Assurance Agency Reviewer, and has served as external expert on a number of Academic Approval and Periodic Review events with Universities and Colleges nationally, as well as External Examiner at a number of institutions on their Degree level and Executive Education programmes.
His current area of research is around the Employability agenda and Higher Education, particularly the impact of Executive Education on individual motivation and organization effectiveness.
Tim works closely with the Local Enterprise Partnership and other intermediaries in Worcestershire to promote regional economic development and is linked with a number of European funded initiatives to support innovation and enterprise within the SME sector.

Carl Uminski – IORMA Advisory Board 
Carl is an internet industry pioneer with over 16 years of experience creating new products and executing business growth strategies for large scale marketing technologies and enterprise platforms across the globe. He was recently named the most influential man in mobile in The Drum’s Mobile Top 50.
As COO, Carl takes hands-on leadership for the delivery of all Somo’s products and services, splitting his time between our international offices.
Carl was co-founder at Overture Europe, the company to pioneer the multi-billion dollar pay-per-click advertising industry into Europe. As CTO, he was integral in leading the business to success in 15 European countries, and its eventual sale to Yahoo! for $1.63 billion in 2003.  A leader in search and social networking, he was headhunted to the Silicon Valley, where he created the Yahoo! One Search mobile platform, working with some of the world’s largest mobile brands.  Previously, Carl was responsible for running real-time systems such as aircraft parking, flight information and security at seven British airports including London’s Heathrow Airport.
He has a unique knowledge of the mobile industry ranging from technical challenges to the commercial opportunities for brands to succeed in mobile. He has advised and executed for over 60 international brands on their mobile strategy, working with CEOs of companies including Audi, Burberry, BP and DeBeers.
Somo was announced as High Growth Team of the Year at the UK Business Angels Association Investment Awards on 1st July. The co-founders were also honoured as EY Entrepreneurs Of The Year 2014 London & South finalists.

Denise Harris-Williams – IORMA Advisory Board 
Recently returned to the UK from the USA following a six-year appointment as HM Consul and Regional Director of UK Trade & Investment, based in Houston, Texas, and Washington, DC, responsible for bilateral trade and inward investment activities across the South East & North East, including Washington DC, the Carolinas, Florida, Georgia and Texas.
Denise has spent the past eighteen years in senior management positions in international business development for the UK Government, covering a number of sectors, including Energy, Infrastructure (Rail, Airports and Ports & Logistics) and Homeland Security and latterly Retail and E-commerce.
Prior to joining UK Trade and Investment, Denise held senior policy positions within UK Government, including the privatization of British Telecom, and was also instrumental in developing the UK Government’s International Technology Transfer Strategy, which focused on international partnering/joint ventures within the Science and Technology field.
Since returning from the USA, Denise has assumed several roles as Deputy Director, UK Trade & Investment, working across industry, developing strategic international business programmes to support the Government’s Growth Agenda, including the High Value Opportunities (HVO) Programme, the Prime Minister’s high level Global Business Summits held daily throughout the London 2012 Olympics, and developing and overseeing the successful launch of UKTI’s E-exporting Programme under the Prime Minister’s ‘GREAT’ initiative.
Denise has developed a reputable role within industry, leading in the development of new e-commerce business, supporting UK companies in finding new routes to market through online channels, and co-ordinating with leading global e-marketplaces to revolutionise global buying patterns, resulting in UK companies (in particular SMEs) increasing market share.

Emma Wright – IORMA Advisory Board 
Emma Wright is Partner at Kemp Little, the City’s leading technology law firm. Emma advises both technology companies and those undergoing their own digital transformation on the applicable legal and regulatory risks.  She leads the firm’s cyber security practice and has particular expertise in the internet of things, mobile payments and the broader ‘Smart’ initiatives particularly  in the transport and healthcare sectors.  Emma has practised both in Washington DC and London and has appeared before the US Senate and the European Parliament.  Her experience includes working as a Policy Advisor in the Communications and Information  Industries Directorate at the UK Department for Trade and Industry.  Emma now sits on the Smarter Transport Steering Board at TECH UK.  Emma is a regular speaker at external conferences and contributor to external publications and also acts a mentee.

Andrew Busby – IORMA Advisory Board 
In a retail career spanning nearly 20 years, Andrew is familiar with both the client and the vendor side of the business, having been responsible for IT Operations at Superdrug, then working with retailers including Arcadia, Debenhams, John Lewis and Argos to deliver transformational IT software and services solutions.
Now a retail writer & analyst, Andrew is one of the most influential figures in UK retail and is the founder of Retail Reflections, a retail analyst and consultancy practice.
He is a columnist and an Advisory Board member for Retail Week and a contributor to Retail Technology magazine. In addition to writing his own retail blog, he also produces digital retail marketing content for IBM as part of the IBM UK Futurist programme.
In 2016 he was named by Retail Week as the 25th most influential UK retail twitter account.
Andrew is also the founder of The Retail Advisory Board, an invitation only Board level retail forum whose members meet on a regular basis to discuss the retail issues of the day in a relaxed, informal & above all, confidential environment.

Jeff Jinnett – IORMA Advisory Board 
Jeff Jinnett, J.D., CISSP, is Senior Product Marketing Manager for TrustArc, a leading data privacy management solutions provider (see A graduate of Harvard College, Cornell Law School and a former DAAD Fellow at the University of Heidelberg, Jeff has experience as (i) a partner alliance program manager/marketing manager for an international enterprise information management company, (ii) an industry expert and partner alliance manager for a Fortune 50 technology company (iii) a managing director for technology industry investments for a merchant bank, (iv) a managing director for a governance, risk and compliance consulting practice, (v) an associate general counsel, deputy chief compliance officer and chief records officer for a Fortune 50 company, and (vi) a partner at an Am Law 100 law firm. Jeff has testified on three occasions on the intersection of law and technology before committees of the U.S. Senate and has been a featured speaker at over 100 industry conferences.



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